(It’s Surprisingly Low Tech)

 

Intro: Why Running Your Business Feels Like Trying To Find A Bathroom In The Dark 

 

Have you ever wondered why on earth some things land like the hot suaveness of Don Draper and others repulse like wet sand in your shoe when it comes to your business?

And trying to piece it all together to duplicate your successes and avoid your failures? 

It’s practically impossible given:

 

• • You have -76 minutes of free time, and don’t have the mental capacity to try to piece together this gigantic performance puzzle. You’ll stick to sudoku, thank you very much
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  • Your numbers are in 5,621 different places. It’s complicated and you just don’t have the time right now (see above)

• • You don’t know where to even start. Your likes? You just end up watching funny cat reels and then feel guilty about putting yourself in even more time debt.
    
    

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And because of the hectic pace, plethora of systems, and constant barrage of things to attend to, it’s so much easier to guess what’s working, right?

Our brains are in fact cognitive misers and will always choose the path of least resistance

How Guessing Can Keep Your Business Stuck Over Time

Yes, guessing is a much better way to operate than nothing at all. 

But at some point? It’s going to hold you back. 

Here’s How:

1.Wasted Energy and Resources

When you base your allocation of resources on a guess, you’re gambling with your time, money, and energy – because you aren’t really sure it’s worked before.  

2.Illusion of Progress

Guessing can feel productive (“I’m trying!”), but it often masks the fact that no measurable learning or progress is happening.

3.Reinforcing Wrong Patterns

Over time, this builds false confidence in flawed knowledge.

Without real feedback, repeated guessing strengthens incorrect associations.

4.Worst of all: Fear and Second-Guessing

Habitual guessing fosters hesitation. Instead of acting decisively with good information, people stay in “trial and error” mode.

This creates decision fatigue and slows down growth (and you really don’t want to be in playing it safe land, do you?)

There’s Gotta Be A Better Way

Never fear – there’s a better way and it’s called data! If you use a system (even a spreadsheet) – you have data.

Your data can help you back up your assumptions (fancy word for guesses) about what’s working in your business – and your data will tell you the truth. 

The truth is important because wrong assumptions are expensive. Not just money, but time and energy too!

I can humbly admit that I have been guilty of burning so much hard earned money, time, and energy on things that:

• • “experts” said were must haves for success

• • I *thought* were working (but really weren’t)

• • Were talked about in groups, socials, and communities that I hoped would help me too

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That is until I figured out my own process for mapping my resource spend to my business performance that I’m happy to share with you today.

My Low Tech Process For Using Data In My Business To Know What’s Working

• • Goal: stop guessing in business decisions and know what’s working when it comes to how your best customers find you

• • Time investment: about an hour | Money investment: $0| Energy investment: moderate

• • What you’ll need: your sales numbers by customer (knowing who your best customers are and roughly how much they’ve spent)

• • What you’ll get: A process map of how your customers find you, and knowledge of how much each channel has made you (roughly)
    
    

Steps:

1.Find Your Best Customers.

These are the customers you wish you could copy>paste 1000x. The people you enjoy serving and would gladly keep going if you had more of them. 

Where they show up in your data:

• • Sales system reports – is there a sales by customer report you can reference?

• • Your books – do you have customer income there?

• • A log of sales receipts or transactions kept manually that you can reference and tally manually
    
    

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2.Think about all the ways people find you and write those down (these are your acquisition channels)

It’s interesting when you put all of the different ways people can find you in one place! When I realized how many different ways people can find me, it made me realize I need to use them more!

Some Examples:

• • Social Media
  • Networking
  • Ads
  • Word of Mouth (referrals)
    
    

3.Think about all the ways people can buy from you and write them down (these are your sales channels)

What are all the different ways people can pay you? What do you do for them? What are your products/services?

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Examples:

• • Discovery Call (free)

• • Discovery call (paid)

• • Assessment

• • Trial Class

• • Mini Class

• • Workshop

• • Hourly Sessions
    
    

4.Match your best customers to how they found you 

This is insight right here – when you can take your best customer (and how much they’ve spent) and put it into the bucket of how they found you. What you get is the understanding of your best acquisition channels for your business (which can seriously help you understand where to focus on getting more)

• • Direct your customer spend into each acquisition channel and then you’ll be able to see for yourself which channel is most effective

Example:

• • Direct Referral: $5000

• • Networking/Network: $1500

• • Online: $50

• • Social Media: $275

When I did this, I was instantly able to see that almost all of my best customers are from direct referrals or my own network – which made all of the other stuff I’ve been spending big bucks on seem like a waste!

What Happened Once I Started Using This Process (aka Results)

Here’s what happened once I knew exactly where my best customers where coming from, I:

• • stopped spending on what wasn’t working.

• • cut out platform costs, vendors, and services that weren’t translating to value or spend

• • started to get creative around what was working – I realized that I’m so much better at 1:1, networking, and referral opportunities – so I’ve been doubling down on those areas and spending more time and effort on my elevator pitch, meeting people, and working on my offerings that relate to what people are telling me they need. 

• • am much more strategic about spending on other channels – knowing that it will take time and skill building to make any real gains (such as copywriting to write better optin pages)

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And best of all?

I stopped feeling the urgency of doing “everything” and feeling so lost about what was actually moving the needle for me. 

Let Me Do This For You 

Did you know:

This is exactly the kind of work we will do together in an offering I have called The Performance Edit where we will work together to free up your funds on what’s not working, so you can put them to work on what’s actually moving the needle? If I can’t add value immediately, I’ll refund your money. Yup – it’s risk free because I’m not afraid to put my money where my mouth is.