The Performance Edit: Connect Your Expenses to Your Business Performance

Best for: Connecting your business performance to your sales & marketing spend (so you can get crystal clear on what’s working and what isn’t) and streamline your expenses the data savvy way

book your performance edit now

Let’s solve one of your biggest problems today, shall we?

  • You’re walking around in the dark when it comes to knowing which sales & marketing expenses are moving the needle for your business
  • Actually…. you’re walking around in the dark (and stubbing your toe on that dang coffee table) when it comes to where your business is performing well vs not so hot.
  • You’ve got steady business, but you aren’t clear on what’s driving it, what’s dead weight (and what you could be doing instead)
  • You have overlapping marketing solutions, platforms, and services that are leaking cash every month
  • Your plan for how you'd spend an influx of funds lives in your head and is usually overwritten with your daily fires to put out
Let me help you get started in the right direction
today.

Introducing...

The Performance Edit: Connect Your Expenses to Your Business Performance

The Performance Edit: Connect Your Expenses to Your Business Performance was made for in the dark business owners who are struggling to  understand what’s retuning value for the business (and what isn’t) so they can free up funds (and time) to invest in more of what’s working, and try the things they’ve been dying to try (but have been relegated to someday…..)

Over the course of 1-2 weeks, we will:

PUT YOUR DATA TO WORK

Harness the data sitting in your sales & marketing systems and put it to work to link your sales revenue to your sales & marketing spend (so you can finally know what’s working)

Audit your sales & marketing expenses

Audit your sales and marketing expenses and pinpoint what’s not used or useful (so you can free up those funds to add value in ways that matter to you)

generate a vendor INVENTORY

Generate an “I don’t know how I lived without this” inventory of current sales and marketing vendors that are categorized with all the essentials to help you finally organize and wrangle the much dreaded renewal dates (so you’re not charged by surprise ever again)

AMPLIFY YOUR SAVINGS

Amplify the impact of all the cash you’re about to get back because you know exactly how you’re going to spend it (hint: I have a special surprise to help make this even more organized)

What would 25% back mean for your bottom line?
  •  Perhaps it would mean comfortably paying salaries each month, without the worry

  • Maybe it would mean giving your space the facelift you’ve been dreaming about

  • Or maybe it would mean the freedom to beautify your outdoor space (but haven’t been able to because there’s no budget)

  • heck, maybe it could mean a week off in peace – because you finally feel confident that things are on the right track, and you know exactly what’s working and what isn’t. 

I want you to feel lit up with excitement when you can see how your sales and marketing investments are driving your revenue

So when you work with me to get a Performance Edit I won’t just help you get more excited with seeing how your sales and marketing are helping your revenue: I’ll also help you get more strategic and savvy about spending your money as your grow and have more to spend.

LIMITED TIME BONUS​

When you sign up for The Performance Edit: Connect Your Expenses to Your Business Performance, you’ll also get The Savvy Scenario Planner, absolutely free.

  • Scenario planning your sales and marketing with strategy
  • Knowing exactly how much you’ll spend and where
  • Be ready to execute as you grow- so you can grow even faster
limited time beta testing offer!
Right now, The Performance Edit: Connect Your Expenses to Your Business Performance, and the Savvy Scenario Planner are currently in beta– which means you get valuable insight at a fraction of what it will cost 6 months from today.
The beta version of The Performance Edit: Connect Your Expenses to Your Business Performance will be $1500 when fully priced and ready for showtime -
But if you sign up today, you can sprinkle some instant magic insight dust on your business with the beta version of The Performance Edit: Connect Your Expenses to Your Business Performance
get results in just 1-2 weeks for two payments of $375 (one payment up front to secure your spot, and one payment of $375 at delivery)
In fact, I’m so sure that you’ll love the results of The Performance Edit that
RISK FREE GUARANTEE
if we don’t find at least $375 in savings
(the first payment)
I’ll happily give you your money back.

You won’t have to worry about that, of course, because I’m confident that we’ll find even more than that, but I know it can be scary to try something new. With strangers! Who you

haven’t met yet!



So why don’t we fix that right now.

 

Let’s get together and do The Performance Edit, so you can start freeing up funds to grow your business in fresh new ways.

 

It’ll only take 1-2 weeks



And all you have to do to get started is submit a 50% deposit in the amount of $375 to reserve your space. 



book your PERFORMANCE edit now
did you know:
Data-savvy businesses are six times more likely to be profitable year-over-year

source: Khris Digital

what you need to get started

I’m not going to waste your time (or mine) and sell you something you’re not ready for – so here’s what you need for this service to truly be impactful to your bottom line:

Your expenses for the last 12 months for the following categories (or similar) If you have quickbooks, or similar software – you can send me everything and I can filter for you!

  • Marketing
  • Advertising
  • Software
  • Subscriptions
  • Computer Supplies
  • Dues 

 

A system/platform that

  • Houses your sales information (like a point of sale, booking, or sales system) 
how it works

Your spot will be secured once payment is received

1.

intake & prework

  • I’ll reach out with an intake form to get more details about your current business, challenges, goals, and expenses
  • You’ll send me your expenses for the last 12 months related to sales & marketing (if you have quickbooks, or similar software – you can send me everything and I can filter for you!)
  • I’ll do the boring leg work to categorize and inventory your expenses to make our session as fun, fast, and full of freed up funds as possible!

2.

Our First Session (60 Minutes)

  • We’ll dig right into your business process and get clear on how a stranger becomes a customer (and what happens when they book or purchase)
  • We’ll look at your sales information and talk through any questions I have, as well as any challenges with the data for your perspective
  • We’ll get clear on your current vendors and expenses and how they relate to your business process

3.

Insights & Audits:

  • I’ll take 1-2 weeks to work with your data and make meaningful connections to your sales & marketing spend
  • I’ll pull together an expense audit for clarity on what’s being used vs wasted
  • I’ll create a current vendors list by business function

4.

Second Session:

  • We’ll walk through the insights from your data and which expenses are working, wasting, and completely untraceable (and we’ll also walk through a plan for how to start tracking performance)
  • We’ll add valuable dates and other info to the vendors list to ensure you know exactly when these expenses are about to renew (and flag which ones you’ll need to keep a closer eye on)
  • Finally, we’ll do some super potent and valuable scenario planning together that will make sure you know exactly where you’re going to spend your next $1k (and where you can downgrade if you ever need to)

5.

Follow-up:
(delivered after 2nd payment is collected)

  • I’ll share the expense audit, performance audit, vendor inventory, and scenario planner with you in an editable sheet
  • I’ll also send along recommended next steps and ideas to keep the party going!
book your performance edit now

a little about moi

Pauline McKinney has unlocked hero status at companies for 20 years by delighting bosses and board rooms with powerful insights for growth, streamlining, and performance measurement.

 

She’s the founder of Be The Data Hero, an audaciously untraditional company on a mission to bring the supercharged power of data to small businesses & service providers so they can get organized, agile, and grow faster than ever (because they know exactly what’s working and what isn’t)

 

Be The Data Hero is on a mission to take business owners from unsure to unstoppable when it comes to prioritizing, growing, selling more, and saving costs. You don’t need highfalutin tech to get started– you just need 30 seconds of courage to say yes to an easier, faster way of running your business. 

still have q's? email me! pauline@bethedatahero.com
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I would like to acknowledge the Potawatomi, Odawa, Ojibwe, Miami, Ho-Chunk, Menominee, Sac, Fox, Kickapoo, and Illinois Nations people who are the Traditional Custodians of this land. I would also like to pay respect to the Elders both past and present of these tribes and extend that respect to all indigenous people visiting this site.