be and fund the change i want to see in the world
sustainable success that supports, not exploits
working smarter > working harder
radical hope + imagination matter
data + intuition are better together, not divided
Pauline McKinney helps founders who are ready for more—but aren’t always sure where to find it.
Your intuition feels the pull. Your numbers find the pulse.
I bring them together to find what’s alive, what’s starving, and what’s quietly draining the life out of your business—so you can put your resources where they’ll grow like wild.
After 20+ years helping organizations make sense of their data, Pauline helps founders bring evidence to the hunches, fears, and stories shaping their business decisions.
Because some things are taking root. Some are starving. And some are draining resources long after they stopped giving anything back.
Through Be The Data Hero, Pauline helps you see what’s working, what’s changing, and what’s asking for more—so you can stop watering everything and start choosing what you actually want to grow.
Your business is alive.
Let’s find the pulse.
I would like to acknowledge the Potawatomi, Odawa, Ojibwe, Miami, Ho-Chunk, Menominee, Sac, Fox, Kickapoo, and Illinois Nations people who are the Traditional Custodians of this land. I would also like to pay respect to the Elders both past and present of these tribes and extend that respect to all indigenous people visiting this site.
