Metrics That Matter ⚡️

Turn all your efforts into earnings 💸

Success is inevitable when you prioritize your most valuable to-do’s.

The big question is: how to know?

Join me in a free online workshop for business owners to learn how to use metrics to guide you in sorting the gems from the duds.

Why care?
Revenue comes directly from where you spend your time and effort. It’s time to get super intentional about making more by focusing on what is important, not working harder.

This is an interactive workshop where you’ll:

Discover a *new* way to prioritize your day
Learn my easy process for creating powerful metrics
Craft your own valuable metrics for your business
Peek behind the curtain & see how I use metrics to prioritize my days and grow my business.

Date: 10/28/25

Time: 11am CST

Format: Zoom

Hosted by: Rogers Park Business Alliance

Presented by: Be The Data Hero

HOSTED BY:

Sound Familiar?

Your days are prioritized by the squeakiest wheels in your inbox and voicemail (and you’re over it)
You know you need to work ON the business, but aren’t sure exactly what to DO (so you doom scroll instagram instead)
Feeling burned out by all of the social media, SEO, ads, networking, and customer follow-ups that need to get done (but might be collecting dust in the closet of to-do’s)

imagine:

Those squeaky wheel emails and calls no longer making you feel rushed or panicked because you know you’re already meeting your most important metric this month – and you can attend to these fires with more calm and patience because you are clear and confident about how your business is doing.

Being excited to work ON the business because you’re seeing tangible sales and more customer engagement by working on your key metrics around sales and marketing – focusing on new customer retention and more customer reach out and you understand the power of your metrics to focus your attention and efforts.

Finally having time to work out, see a movie, or grab dinner with friends because you aren’t trying to do everything anymore. You’re focused on 1-2 key metrics for your marketing and seeing real results – and your metrics are helping you define what success looks like, and measure progress along the way.

a little about moi

Pauline McKinney has unlocked hero status at companies for 20 years by delighting bosses and board rooms with powerful insights powering growth, streamlining, and performance measurement at companies of all sizes.

She’s the founder of Be The Data Hero, an audaciously untraditional company on a mission to bring the supercharged power of data to small businesses & service providers so they can get organized, agile, and grow faster than ever (because they know exactly what’s working and what isn’t)

Be The Data Hero is on a mission to take business owners from unsure to unstoppable when it comes to prioritizing, growing, selling more, and saving costs. You don’t need highfalutin tech to get started– you just need 30 seconds of courage to say yes to an easier, faster way of running your business.